20x200
As the Social Media Manager for 20x200, an e-commerce site selling limited-edition original art prints, I oversaw the operation’s Facebook, Twitter, Tumblr, and Pinterest platorms and founded its Instagram and Vine (RIP). In addition to greatly increasing engagement, I was able to double revenue from social media compared to the previous time period.
After Hurrican Sandy ravaged the East Coast in October of 2012, 20x200 immediately got to work releasing special limited editions benefiting those affected by the superstorm. With the release of this print, featuring a shocking image by photojournalist Stephen Wilkes, I fielded an outpouring of comments on the 20x200 Facebook page from people affected by Sandy—and many who doubted the image’s authenticity.
I developed and oversaw “caption this” contests on 20x200’s channels. Each contest received a good number of entries, but William Wegman’s charming Weimeraners inspired the wittest captions.
Below are more examples of my work at 20x200.
