Avenues: The World School
The New York campus of Avenues: The World School serves children from age two through grade 12. During my five years at Avenues, I oversaw New York’s social media platforms, blog, and email marketing programs, as well as and developing marketing strategies and content for additional campuses. I worked with school administrators, faculty members, and various teams throughout the school to keep abreast of events, programs, or classroom activities at the school that might interest the community.
Social Media
Avenues’ social media platforms need to appeal to both current and prospective parents. I produced content that reflected the school’s reputation as a forward-thinking, tech-friendly organization, as well as a warm, inviting place where children can grow into world citizens.
Email Marketing Program
During my time at Avenues, I instituted reporting systems and production calendars while expanding the email marketing program. I produced and analyzed the performance of hundreds of emails each year for both the New York and Online campuses. Our open rates for the New York campus annual drip campaign averaged above 50% each year.
